Hi, I’m Guisti (pronounced “Juice Tea”), founder and creator of Doodleloo.

I created Doodleloo with a clear purpose: to help children learn the kind of morals and values that aren’t always emphasized enough today, (kindness, resilience, empathy, and self-belief).

Doodleloo is a gentle, loyal elephant who shows up for children through every adventure. Not just as a character in a story, but as a friend they can count on. Someone who reminds them that they matter, that they are capable, and that they are never alone, no matter the circumstance.

What drives me most is seeing that spark when a child’s imagination opens up, when their ideas start flowing, and when they genuinely feel excited and seen through the stories. That connection is what Doodleloo is built on.

From books to clothing, everything under Doodleloo is designed to reinforce that message: you are supported, you are valued, and you can succeed.

Doodleloo is more than books or clothing. It’s a space where children feel seen, encouraged, and inspired to believe in themselves.

Be free. Be true. Be you.